Week 5 of New Comm Tech (Lecture)

For this week's wonderful lecture objective is.....answering more questions!!!!! YEAH.... This is so awesome, can we relate to music please??? That would be lovely =)

Anyway, first question! What is considered the first Culture Jam?

Well, from the information I gathered from the wonderful source of wikipedia LOL Wiki says that culture jamming can be traced back to the 1950s. One of the first particular influential active groups in Europe were called the Situationists and was led by Guy Debord. Their main argument was based on the past idea of how humans dealt with life and consumer market directly. They argued that spontaneously living was slowly disappearing because of the new modern way of life. This culture jam saw everything from television to radio as a threat to their cause. (http://en.wikipedia.org/wiki/Culture_jamming#cite_note-Lasn-2)

Second question, Who is the most influential Jam?

From my own point of view and musically, I think Gorillaz can be considered as one of the most influential culture jams. With the audience they have gained through their music, they have opened a culture jam called the "Reject False Icons." This phrase was formed a short time before their short album was released. According to the guitarist, Noodle, he states " Reject False Icons means many things. Think for yourself is one of them."

This phrase expanded into "Respect false icons, reject false icons." This phrase was also created to show people to appreciate things such as music and media, but not idolize them as they would with God or religion. But ma

ny Gorillaz fans thought the phrase represent to descrive any "poser" artist or ones they do not like as a false icon and continue to worship Gorillaz, thus destroying the whole meaning of the phrase. The Gorillaz promoted their Reject False Icons campaign with their video, Rock It. (http://en.wikipedia.org/wiki/Gorillaz) (http://gorillaz.wetpaint.com/thread/1107630/REJECT+FALSE+ICONS)

Third question, Who is the most damaging Jam?

This advertise is probably a good example of bad culture jamming and bad placement of advertising. In my opinion, this is a bad influence and an awaking to the public in a way. Childhood obesity shouldn't be taken lightly and parents should take better care of their children instead of allowing them Mcdonalds for a "healthy and fulfilling" meal which would up their chance in getting obesity in their life. If parents wish to feed their children Mcdonalds then fine but as long as the children are granted enough exercise to burn off the processed fat and food. This is same for teenagers.

=)